Psychological Drivers of Business Technology Innovation

Dr. Lynn Kahle, University of Oregon
Greg Lemmon, Statistician, Eureka! Ranch
Doug Hall, CEO/Founder, Innovation Engieneering Institute

This academic article outlines, with empirical evidence, what drives innovation success. Thanks to years of measurement by the Eureka! Ranch and the Innovation Engineering Institute, the robust data set gives a unique and data-grounded peak into what really makes innovation take hold.

It concludes: The most significant drivers of innovation are the system for innovation and the clarity of a proactive strategy on the part of the company. Top management must proactively develop a system that encourages widespread participation in innovation and guides the direction toward it.

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