Why Merwyn Simulated Test Marketing Helps You Make Smarter Business Development Decisions
Merwyn is a revolutionary approach to business development decision-making. However, the elements that drive success with Merwyn and the Marketplace, are ageless. To win, managers must develop bold, customer-driven concepts and communicate them with outstanding overtness, clarity and focus.
The purpose of this paper is to provide our rationale regarding the system’s pedigree and, more importantly, how it is that Merwyn can be more predictive of actual marketplace results than classic concept testing.